Jun
LEGO Group Secures Exclusive Construction Category Rights to Indiana Jones(TM) Property
We haven’t been this excited in a LEGO announcement in quite some time. Time to start placing pennies in the piggy banks folks, PR Newswire is reporting the following:
NEW YORK, June 18 /PRNewswire/ — LEGO Group, the world’s leading construction toy manufacturer, today announces a partnership with Lucasfilm Ltd. to produce building sets based on the Indiana Jones franchise — one of the most globally successful movie series ever made.
Three worldwide blockbuster films, and the highly anticipated May 2008 premiere of the new Indiana Jones movie, will provide inspiration for a series of highly iconic and action-packed build-and-play adventures of the rogue archaeologist and hero.
“There is such a natural synergy between Lucasfilm and LEGO enthusiasts of all ages that makes combining our stories with the LEGO play pattern an easy decision,” said Howard Roffman, President of Lucas Licensing. “We’re thrilled to have a chance to share the history and success of LEGO Star Wars with another Lucas franchise.”
Four playsets based on the classic trilogy are slated to launch in January 2008. Three sets based on iconic scenes from Raiders of the Lost Ark include: Temple Escape ($49.99 USD) which brings the legendary rolling boulder scene to life in LEGO form as Indy faces spiders and poisoned darts in his search for the Golden Idol of Fertility. With Race for the Stolen Treasure ($29.99 USD), kids build two desert vehicles and recreate Indy’s truck-hopping fight to save the treasure. Indiana Jones and the Lost Tomb ($19.99 USD) recreates the eye-popping suspense of Indy rescuing Marion from slithering snakes in an Egyptian tomb. And based on Indiana Jones and the Last Crusade action, Motorcycle Chase ($9.99 USD) depicts the scene where Indy and his father escape with the map to the hidden temple.
Four more constructible playsets based on the fourth movie will launch in May 2008, with suggested retail prices ranging from $9.99 to $79.99 USD.
Read the entire PR Newswire article.
We had always been a fan of the LEGO Adventure line (which we miss) and the transition to Indiana Jones should be an easy one for the LEGO Group. Many of the elements they already possess are perfect for this new line. First Star Wars, then Batman and now Indiana Jones. The LEGO Group is, in our opinion, picking properties that are prefect fits.
“Keep on Building!”
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