Feb
Monocle Q&A with CEO of LEGO
Our good friend Jake McKee sent me this link to a video interview with Jørgen Vig Knudstorp. Here’s the Monocle description followed by a link to the interview as well as link for an iPod friendly version to watch on the go. If you are subscribing via iTunes, you will probably find this video delivered automatically.
Founded in 1932 by Ole Kirk Christiansen, Lego started life in the wooden toy business. Derived from the Danish words ‘leg’ (play) and ‘godt’ (well), the company’s play-well concept has turned Lego into one of the most recognized premium toy brands in the world, and one of Denmark’s most iconic companies. An assault from the electronic gaming industry and evaporating play time in Lego’s key age groups means that both Lego and its competitors are having a tough time on shop shelves.
Monocle Editor-in-chief Tyler Brûlé talks to Lego CEO, Jørgen Vig Knudstorp, at the company’s innovation centre in Billund, Denmark.
View the video online here.
Download a version of the interview for your video iPod here.
Thanks for the tip Jake!
